ADLO (Adaptive Load) was born from a simple question: What's the most effective way to build muscle without traditional weights? I'm Art Green, founder of ADLO, a fitness trainer with a background in Sports Science and more than 15 years in the health and fitness industry. As a father of three young children, I also know how hard it can be to find the time to train, which is a big part of why ADLO exists. When COVID-19 changed the way we worked out, I began searching for the most effective way to strength train at home without relying on expensive, bulky gym equipment. I turned to resistance bands for their ability to provide the same resistance or load as traditional weights while also being portable. However, I quickly discovered that while they can provide as much resistance as traditional weights, they need to be used differently to traditional weightlifting techniques to unlock their full potential. That discovery sparked years of research, experimentation and refinement. Combining the principals of variable resistance Time Under Tension (TUT), I developed the ADLO Training Method - a smarter, more effective way to build muscle and strength with resistance bands. Once I had developed the ADLO Training Method, I realised the equipment available simply wasn't capable of delivering the experience or results I was looking for. So I partnered with experienced designers and manufacturers to create my own. After years of designing, prototyping and refining, we developed premium-quality resistance bands and a range of purpose-built, heavy-duty attachments engineered specifically for band training. Every component has been carefully designed to maximise durability, performance and versatility, creating a complete training system that's built to replace traditional gym equipment and stand up to years of hard training. Today, ADLO is more than just resistance bands. It's a complete strength training system, combining innovative equipment with a highly effective and proven training method, to help you build muscle, gain strength and achieve incredible results in less time, wherever you choose to train.